ASB Bank Limited is one of New Zealand's leading commercial banks, aiming always to be 'one step ahead' in terms of both products and service.
ASB strives to consistently provide its customers with unbeatable service and innovative financial solutions. We're dedicated to providing simple financial products that allow our customers to bank with us how and when they want.
At ASB, we have always been driven by a passion for progress. That's why our purpose is to accelerate financial progress for all New Zealanders.
Living our values is integral to achieving our purpose: Caring, Integrity, Passion, Courage, United. They reflect what is great about ASB and how we work together; in our interactions with each other as well as with our customers, communities and stakeholders. ASB's sense of who we are and what we stand for is grounded in the values we live every day.
People are at the heart of everything we do at ASB. From our values and unique culture, to our commitment and support of the communities we live and work in. This is what sets us apart. Which is probably why more than 1.3 million personal, business and rural customers choose to bank with us.